Introduction

I had the opportunity to work on a project for a cryptocurrency trading company specializing in digital asset liquidity technology and cryptocurrency brokerage services as a UX UI designer.

The objective was to upgrade their existing platform, which required a redesign to enhance user understanding and usability while creating an environment that exuded innovation and technology.

Project Background

The project centered around a cryptocurrency trading platform brokers use within the company. The previous version of the platform had been developed without the involvement of a dedicated designer, mainly relying on the ideas and thinking of the product team and developers. As a result, the user experience and interface required significant improvements. 

My task was to enhance the platform's usability and optimize the user's understanding of its functionalities. Additionally, I aimed to upgrade the interface to reflect the company's commitment to innovation and technology. By applying user-centric design principles and leveraging my UX/UI designer expertise, I transformed the platform into an intuitive and visually compelling tool for cryptocurrency trading.

User research and personas

Our product team conducted extensive research and investigation to ensure a thorough understanding of the brokers' needs and pain points. The goal was to identify areas of improvement and determine the specific challenges brokers faced in their day-to-day activities. By delving into their experiences, we aimed to uncover insights that would inform our design decisions and simplify their workflow.

We gathered valuable feedback from the brokers through interviews, surveys, and observation sessions. We explored their interactions with the existing platform and identified pain points and areas of frustration. This research allowed us to understand their goals, motivations, and preferences deeply.

The personas served as a guiding framework throughout the design process, enabling us to prioritize features and functionality based on the requirements of our users. By considering the distinct needs of different personas, we created a more intuitive and user-centered trading platform, enhancing the overall user experience for our broker community.

So Let's meet our user.

User flow

To enhance the user experience and empower brokers to manage multiple customers simultaneously, we reimagined and redesigned the user flow of the cryptocurrency trading platform. Our goal was to enable brokers to easily navigate the platform and perform various tasks with increased control and efficiency.

We incorporated new features and adjusted the user flow by refining our design approach. By addressing pain points and streamlining the process, we aimed to provide a seamless trading experience that allowed brokers to monitor and manage their customers' accounts effectively.

The new user flow enabled brokers to perform tasks such as account management, order placement, trade execution, and customer communication more intuitively and efficiently. In addition, we focused on optimizing the navigation, minimizing unnecessary steps, and providing transparent visual cues and guidance throughout the platform. By doing so, we aimed to empower brokers with a greater sense of control and enable them to handle their trading activities efficiently.

Collaboration with cross-functional teams

From receiving requirements and insights from the product team to ideation, consultation, and final design delivery, close collaboration was maintained with the development team. Clear communication, responsiveness, and a collaborative mindset ensured a smooth transition from design to development, resulting in a cohesive and innovative solution that met the needs of brokers and the company.

Results and Impact

Developing the front end for the cryptocurrency trading platform yielded remarkable results, generating great satisfaction within the company. In addition, the enhanced user interface and improved user experience were well-received, promising a positive impact on the platform's usability and overall performance. Although I could not witness the release of the final product due to my departure from the company, the positive outcomes achieved during the development phase set the stage for a successful launch and potential future growth.